Google apps
By Jennifer Petoff, PhD, Google University Programs
Here's a quick snapshot of some tools that you can use to:
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Identify and target companies of interest
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Network, enhance your web presence, and showcase your accomplishments to potential employers
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Prepare for an interview and ultimately land an ideal position
Google Search (www.google.com)
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Locate companies and positions of interest
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Search for your interviewers online
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Look for common interests that you can casually bring up in conversation to build rapport
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Google Maps (maps.google.com)
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Find companies in a targeted geographic region
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Enter a reasonable starting address and then "search nearby" for keywords of interest
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Search by category (eg: "category: pharmaceutical") to identify companies in a certain industry
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Search for a known company of interest and see how it is categorized for ideas
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Google Finance (finance.google.com)
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Answer key questions about a company of interest
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Who are the key competitors?
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Is the company getting into any new businesses?
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Has the company signed any major partnership deals?
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Is the company financially sound or the target of a acquisition?
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Chart stock performance as a function of time
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Overlay news stories that affect stock price
Google News (news.google.com)
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Research companies, their products, and key technologies
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Find out what the press is saying about the organization
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Search the news archives to review historical information
Google Alerts (www.google.com/alerts)
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Set-up a daily alert to track the latest news about a company of interest
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Delivered to your email inbox
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Establish news alerts for competitor companies to keep a pulse on the industry
Google Reader (reader.google.com)
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Set up an RSS feed on the Google News site
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Monitor stories in an easy to read format
Google Scholar (scholar.google.com)
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Search for the names of your interviewers to determine their areas of expertise
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Read a few of their papers to familiarize yourself with their work
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Search by company name to find scholarly articles
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Written about the company
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Written by someone at the company
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That include information about the company's products
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Google Patent Search (www.google.com/patents)
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Search for the names of your interviewers to determine their areas of technical expertise
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Search for the company name to determine important technologies of interest
Google Book Search (books.google.com)
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Search for the company name and see references in various books
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Read snippets from the book or full text depending on copyright status
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YouTube (www.youtube.com)
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Use YouTube to brush up on dining etiquette (interviews often include a meal)
Blogger (www.blogger.com)
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Highlight your professional expertise and written communication skills by starting and maintaining a blog
Knol (knol.google.com)
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Enhance professional credibility and showcase written communication skills by authoring knols (units of knowledge) related to your research
Google Docs (docs.google.com)
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Organize all your company and interview research in one place
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Create presentations illustrating your research accomplishments that you can easily share
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Develop an interactive resume with links to relevant content on the web (eg: publications, quotes, blogs, presentation abstracts, data)
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Manage company contacts, applications, and networking interactions in a spreadsheet you can access anywhere
Google Sites (sites.google.com)
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Develop an interactive professional web presence to help employers find you
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Embed your resume plus presentations and papers written in Google Docs
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Add a custom form to your Site to allow people to contact you about your resume without exposing your contact details to the public and inviting spam
Google Profile (http://www.google.com/s2/profiles)
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Provide a mechanism to help people find you (helpful if you have a common name)
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Include key facts about yourself and link to other professional content online
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Allow interested companies and colleagues in your field to easily get in touch
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Establish a permanent email address that you can take with you no matter where you work or study
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Check other email accounts (eg: you@school.edu) through Gmail to keep your job search organized
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Manage contacts, networking connections, and job leads through the conversation-based interface
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Build your professional network through contacts
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Anyone that you correspond with by email is automatically added to your Gmail contacts
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Cross-reference contacts on professional networking websites to build your connections
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Use embedded instant messaging to keep in touch with your network
Make a lasting impression with video chat
Google Talk (talk.google.com)
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Leverage status updates and instant messaging to keep in touch with your network.
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Click to call your Gmail contacts
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Send a voicemail message directly to your contacts' email inbox
Google Calendar (calendar.google.com)


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