Sunday, February 1, 2009

Google apps

 

Tips to Enhance a Job Search Using Google Tools

By Jennifer Petoff, PhD, Google University Programs

Here's a quick snapshot of some tools that you can use to:

  • Identify and target companies of interest

  • Network, enhance your web presence, and showcase your accomplishments to potential employers

  • Prepare for an interview and ultimately land an ideal position

Google Search (www.google.com)

  • Locate companies and positions of interest

  • Search for your interviewers online 

    • Look for common interests that you can casually bring up in conversation to build rapport 

Google Maps (maps.google.com)

  • Find companies in a targeted geographic region  

    • Enter a reasonable starting address and then "search nearby" for keywords of interest

    • Search by category (eg: "category: pharmaceutical") to identify companies in a certain industry

      • Search for a known company of interest and see how it is categorized for ideas

Google Finance (finance.google.com)

  • Answer key questions about a company of interest

    • Who are the key competitors?

    • Is the company getting into any new businesses?

    • Has the company signed any major partnership deals?

    • Is the company financially sound or the target of a acquisition?

  • Chart stock performance as a function of time

    • Overlay news stories that affect stock price

Google News (news.google.com)

  • Research companies, their products, and key technologies

  • Find out what the press is saying about the organization

  • Search the news archives to review historical information

Google Alerts (www.google.com/alerts)

  • Set-up a daily alert to track the latest news about a company of interest

    • Delivered to your email inbox

  • Establish news alerts for competitor companies to keep a pulse on the industry

Google Reader (reader.google.com)

  • Set up an RSS feed on the Google News site

  • Monitor stories in an easy to read format

Google Scholar (scholar.google.com)

  • Search for the names of your interviewers to determine their areas of expertise  

    • Read a few of their papers to familiarize yourself with their work

  • Search by company name to find scholarly articles

    • Written about the company

    • Written by someone at the company

    • That include information about the company's products

Google Patent Search (www.google.com/patents)

  • Search for the names of your interviewers to determine their areas of technical expertise

  • Search for the company name to determine important technologies of interest

Google Book Search (books.google.com)

  • Search for the company name and see references in various books

    • Read snippets from the book or full text depending on copyright status

YouTube (www.youtube.com)

  • Use YouTube to brush up on dining etiquette (interviews often include a meal)

Blogger (www.blogger.com)

  • Highlight your professional expertise and written communication skills by starting and maintaining a blog

Knol (knol.google.com)

  • Enhance professional credibility and showcase written communication skills by authoring knols (units of knowledge) related to your research

Google Docs (docs.google.com)

  • Organize all your company and interview research in one place

  • Create presentations illustrating your research accomplishments that you can easily share

  • Develop an interactive resume with links to relevant content on the web (eg: publications, quotes, blogs, presentation abstracts, data)

  • Manage company contacts, applications, and networking interactions in a spreadsheet you can access anywhere

Google Sites (sites.google.com)

  • Develop an interactive professional web presence to help employers find you

  • Embed your resume plus presentations and papers written in Google Docs

  • Add a custom form to your Site to allow people to contact you about your resume without exposing your contact details to the public and inviting spam

Google Profile (http://www.google.com/s2/profiles)

  • Provide a mechanism to help people find you (helpful if you have a common name)

  • Include key facts about yourself and link to other professional content online

  • Allow interested companies and colleagues in your field to easily get in touch

 
  • Establish a permanent email address that you can take with you no matter where you work or study

  • Check other email accounts (eg: you@school.edu) through Gmail to keep your job search organized

  • Manage contacts, networking connections, and job leads through the conversation-based interface

  • Build your professional network through contacts

    • Anyone that you correspond with by email is automatically added to your Gmail contacts

    • Cross-reference contacts on professional networking websites to build your connections

  • Use embedded instant messaging to keep in touch with your network

  • Make a lasting impression with video chat

Google Talk (talk.google.com)

  • Leverage status updates and instant messaging to keep in touch with your network.

  • Click to call your Gmail contacts

  • Send a voicemail message directly to your contacts' email inbox

Google Calendar (calendar.google.com

  • Search public calendars for professional events in your region

  • Keep track of networking appointments and manage informational, phone, and on-site interviews

  • Access your calendar from any computer or certain mobile devices

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